Do I have to change my business phone number?

We review your existing number and forwarding options during setup. Messaging requires a configured number and carrier approval.

How fast can the system be live?

Timing depends on your business details, number setup, and carrier approval. Your portal shows the remaining steps before activation.

Is there a long-term contract?

Foundation includes a setup project and $99/month hosting. Core AI has an initial 90-day period, then continues month to month. Custom AI Systems have individually agreed scope, pricing, and service terms. Review the written service terms before purchase.

How does appointment handling work?

Pillar uses your business details for message drafts and configured text workflows. Appointment requests go through your booking page or to your team for confirmation.

What if I already have a website?

We can review your existing website for lead-capture integration or scope a new site. Included features and setup requirements depend on your plan.

What industries does Pillar Systems serve?

We specialize in home service businesses including roofing, HVAC, plumbing, solar, garage doors, landscaping, and pest control contractors across the Dallas-Fort Worth metroplex and nationwide.

How much does Pillar Systems cost?

Pricing starts at $499 one-time for the Foundation website package, $249/month for Starter AI, $1,249/month for Core AI, with Custom AI Systems quoted individually based on scope. Foundation also includes $99/month hosting. One-time campaigns require a setup consultation.

AI-Powered Growth Systems for Home Services

Respond to missed calls.Keep track of your leads.Make follow-up part of your day.

We build the entire AI growth system for your home service business — SMS inquiry handling, missed-call text-back, CRM pipeline, lead-capture forms, and a reputation engine that runs while you work.

Book a demo View pricing

Built for roofing, HVAC, plumbing & storm-market contractors.

Illustrative dashboard with sample data. These are not customer results.

thepillarsystems.com/dashboard

Welcome back, Marcus

DFW Roofing Co.

DEMO

+12%

Calls

Leads

4.9★

Reviews

+22%

$48k

Pipeline

Active Leads

Marcus Thompson

Roof replacement

$14,500Gold

Sarah Kim

Storm damage inspection

$8,200Gold

James Patel

Gutter repair

$2,100Silver

Lisa Martinez

Free quote request

—Bronze

Pipeline Value

+22% this month

Respond

Missed-call text-back

Follow up

Keep inquiries moving

Request

Customer feedback

Track

Setup and activity

The problem

Every missed call is a lost job.

You’re on a roof in 100° heat. The phone rings. You can’t answer. That lead paid good money to find you — and they just called the next guy on the list.

62%

of calls to local contractors go unanswered while they’re on a job

$1,000s

in lost jobs every month from leads that never got a callback

5 min

is all it takes for a missed lead to call your competitor

The Six Pillars

Everything in one system. Nothing falls through.

Missed-Call Text-Back

Every missed call instantly gets a personalized SMS. Leads stay warm while you finish the job you’re on.

Conversation AI

An AI receptionist answers calls and texts 24/7, qualifies the lead, and books the appointment automatically.

Reputation Engine

After every won job, a review request fires. 4–5 stars route to Google; 1–3 stars route to private feedback. AI responds to every review.

Pipeline & CRM

Gold, Silver, Bronze heat tagging. Every lead tracked from first contact to closed job — no lead left to die.

Branded Lead-Capture Sites

A clean, fast website for your business that turns visitors into booked jobs — every lead tagged and sent to your phone instantly.

Estimates & Invoices

Generate branded estimates and invoices in seconds from won leads. Look professional, get paid faster.

The Pillar difference

While your competitors are still missing calls, you’re already booked.

Every lead captured. Every follow-up sent. Every review requested — automatically.

See it live

Syntropy to their entropy

How a lead moves through the system

Every owner is drowning during busy season — dropping leads they paid to generate with no system to fix it. We walk in and bring order.

Lead captured

A call, form, or chat widget hit — Pillar AI answers instantly, day or night.

Heat-tagged & routed

Gold, Silver, or Bronze. The pipeline tells you exactly what to call first.

Follow-up on autopilot

AI nurtures Silver & Bronze until they’re ready. No lead dies after one attempt.

Job won → reputation fires

Review request sends automatically. 4–5 stars to Google, 1–3 stars private. AI replies to every review.

Lead Timeline

Live feed

Incoming call

2:47 AM · Missed

answered by AI

Pillar AI qualified lead

Roof replacement · Storm damage

Gold

Added to pipeline

Follow-up sequence armed

Contacted

Job won → review sent

$14,500 job · 5★ captured

Won

Industries we serve

Built for the trades that live and die by the phone.

Roofing

Storm season is won in the first 5 minutes. Auto-text every missed call.

HVAC

When the heat wave hits, you’re slammed. AI answers while you’re on a unit.

Plumbing

Emergencies don’t wait. Instant response wins the job over the competitor.

Solar

Long sales cycles need nurture. AI follows up so deals don’t go cold.

Garage Doors

Broken springs are urgent. Be the first to answer and you book it.

Landscaping

Seasonal demand spikes. Capture every quote request without missing one.

Example workflows

See how Pillar fits your workday.

Illustrative scenarios, not customer testimonials or guaranteed results. Features depend on your plan and completed setup.

A caller needs a quote

Once messaging is configured, a missed-call response invites the caller to explain what they need. The conversation appears in your portal.

An inquiry needs a next step

Keep the lead in your pipeline, follow up according to your plan, and direct the customer to your booking page. Availability is confirmed there.

A completed job deserves feedback

Eligible plans can send a review request after a job is marked won. Track requests and draft responses from one workspace.

Pricing

Choose the right setup for your business.

Start with the services you need. Messaging activates after number setup, carrier approval, and testing.

Website Package

Foundation

$499one-time, then $99/mo

Professional branded website
Click-to-call & click-to-text buttons
Quote/contact form → lead database
Services + gallery sections
Google review showcase
Mobile-optimized website

Website + Automation

Starter AI

$249/month

Everything in Foundation
Missed-call text-back automation
Instant lead alerts to your phone
Simple lead list & pipeline
Automated review request workflow
AI-drafted review responses

EXPANDED WORKFLOWS

The Full Growth System

Core AI

$1,249/month

Everything in Starter AI
SMS inquiry response & booking-link handoff
CRM pipeline with lead heat tagging
AI lead follow-up agent
Priority support

Book a call

Built around your business

Custom AI Systems

Custom quote

Business workflow assessment
Tailored workflows and integrations
Reporting defined around your goals
Agreed deliverables and acceptance criteria
Setup, support, and usage priced by scope

Discuss your project

One-Time Campaign

Database Reactivation

Review your eligible customer list with us, agree on campaign scope, and track replies in your portal. A setup consultation is required before a campaign can run.

$499one-time

Discuss my campaign

FAQ

Questions, answered.

Ready to stop losing leads?

Let’s build the system that answers every call, follows up every lead, and builds your reputation on autopilot. Book a 20-minute demo and we’ll show you exactly what it’d look like for your business.

Book your demo